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LIANGYI by Yi Liang
Fashion and Branding project, completed as part of the Bachelor of Arts and Media
Recipient of the Jens Hansen Excellence Award 2017
When I was four years old my mother took me to my first painting class where I lived in HuBei province in China, and from that time I have had a dream to create a fashion brand.
LIANGYI is a fashion brand with a focus on the 18 - 30 year old market. I have developed a range of scarves and bags made up of a series of hand drawn patterns that I have designed and drawn in Illustrator.
Digitally printed on silk, LIANGYI’s designs feature four shape elements the love heart, star, circle and triangle. The colour is black and white. The intention of this brand is to empower young people to feel free, not feel boring and have fun.
Find out more about NMIT’s Bachelor of Arts and Media programme.
