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As a child, my grandmother told me a fairy tale about ‘the seven-coloured flowers’ where each petal was a different colour. Growing up, I hoped to find a seven-coloured flower and be granted seven magical wishes. Many Chinese people and children are aware of the tale and hope to find a seven- coloured flower.
I have designed the packaging and promotion for a candy brand ‘Sunny Candy’ that uses my English Name ‘Sunny’ as part of the brand. ‘Sunny Candy’ has seven fruit flavours – strawberry, orange, lemon, green apple, kiwi, blueberry, grape. I have used seven different Op art patterns in my packaging. The packaging colours link my logo “the seven coloured flowers.”
Sunny Candy is marketed to those who like to eat candy. The target audience are people who are familiar with ‘the seven flowers’ fairy story and who like magic.
Find out more about NMIT’s Bachelor of Arts and Media programme.
